By: Christopher Klein
Getty Images / Universal History Archive / UIG
Published: March 01, 2012
Last Updated: March 04, 2025
A grandson of German immigrants, Theodor (without an “e”) was born in Springfield, Massachusetts, on March 2, 1904. Seuss was his mother’s maiden name. While the actual German pronunciation of “Seuss” rhymed with “voice,” the American pronunciation, rhyming with “juice,” stuck.
Affirming the loyalties of his German-American family during World War I, 14-year-old Ted Geisel was one of Springfield’s top sellers of war bonds. Before an audience of thousands, Ted was to be the last of 10 Boy Scouts to receive a personal award for his efforts from former president Theodore Roosevelt. The president, however, was only given nine medals, and when he reached Geisel, Roosevelt gruffly bellowed, “What’s this little boy doing here?” Honor quickly turned to humiliation as the flustered scoutmaster whisked Ted off the stage. The event so scarred Dr. Seuss that he dreaded public appearances for the rest of his life.
Russell Mitchell gives us a recap of some of the major historical events that occurred on March 2nd in this video clip from "This Day in History". Famous writer, Theodor Geisel, or more commonly known as Dr. Seuss was born. Also, the movie King Kong premiered in New York where it's most popular scene on top of the Empire State Building was shot. Texas declared it's independence from Mexico, even though the United States did not recognize the new Republic, and George W Bush announced the deal that was made with India concerning nuclear cooperation.
It certainly wasn’t a scene out of “Animal House,” but on the night before Easter in 1925, the local police chief caught Dartmouth College senior Ted Geisel partying with his friends and a pint of bootleg gin. The dean ousted Geisel as editor-in-chief of the Dartmouth humor magazine, but in what he called a “corny subterfuge,” Ted continued to ink cartoons under several pen names, including “Seuss” and “T. Seuss.” Geisel added the “Dr.” title a few years later.
Dr. Seuss achieved early success writing and illustrating humorous advertisements for Flit, a bug spray manufactured by Standard Oil. (“Quick, Henry, the Flit!” became one of the most memorable catchphrases of its time.) He also created advertising campaigns for various clients including Ford Motor Company, NBC and Narragansett Brewing Company. Even in his commercial work, Dr. Seuss employed a madcap menagerie of beasts, such as the “Moto-raspus” and “Karbo-nockus” who appeared in Essolube motor oil ads.
Geisel with a copy of his book, “The Cat in the Hat,” in 1957.
Getty Images / Gene Lester
After a 27th publisher rejected his first manuscript, Dr. Seuss walked dejectedly along the sidewalks of New York, planning to burn the book in his apartment incinerator. On Madison Avenue, however, he bumped into Dartmouth friend Mike McClintock, who that very morning had started a job as an editor in the Vanguard Press children’s section. Within hours, the men signed a contract, and in 1937 Vanguard Press published “And to Think that I Saw It on Mulberry Street,” which launched the extraordinary literary career of Dr. Seuss. “If I had been going down the other side of Madison Avenue, I’d be in the dry-cleaning business today,” he later said.
As the Nazi tanks rolled into Paris in 1940, Dr. Seuss felt compelled to express his opposition to American isolationists, particularly aviation hero Charles Lindbergh. “I found that I could no longer keep my mind on drawing pictures of Horton The Elephant. I found myself drawing pictures of Lindbergh The Ostrich,” he said. Between 1940 and 1942, Geisel drew over 400 editorial cartoons skewering isolationists at home and the Axis abroad for the liberal newspaper “PM.” These included stereotypical and inflammatory depictions of Japanese leaders and xenophobic cartoons portraying Japanese Americans as disloyal.
Geisel poses with models of his characters in 1958.
Getty Images / John Bryson / The LIFE Images Collection
In 1943, Captain Theodor Geisel reported for duty with director Frank Capra’s Signal Corps and got to work producing animated training films, booklets and documentaries. He worked alongside famed Warner Bros. animation directors Chuck Jones and Friz Freleng in creating cartoons featuring Private Snafu, a bumbling GI with the looks of Elmer Fudd and the voice of Bugs Bunny whose missteps were a warning to enlisted men. After General Douglas MacArthur suppressed his training film “Our Job in Japan,” Dr. Seuss and his wife, Helen, used it as the basis for their screenplay for the 1947 documentary “Design for Death,” which earned an Academy Award.
Helen Geisel struggled for more than a decade with partial paralysis from Guillain-Barré syndrome. Depressed by her worsening symptoms and possibly by suspicions of her husband’s affair with a close friend who would become his second wife, Helen took her own life in October 1967 at the age of 69. “I am too old and enmeshed in everything you do and are, that I cannot conceive of life without you,” read her suicide note. “My going will leave quite a rumor, but you can say I was overworked and overwrought. Your reputation with your friends and fans will not be harmed.”
Helen Geisel was unable to bear children, and Geisel did not father any children with his second wife Audrey, though he was a stepfather to her two daughters. When Dr. Seuss was asked how he could connect with children in spite of not having his own, his stock answer was, “You have ‘em, and I’ll entertain ‘em.”
In March 2021, Dr. Seuss Enterprises announced it would no longer publish six of Dr. Seuss's books, including “And to Think That I Saw It on Mulberry Street” and “If I Ran the Zoo” due to imagery that was determined to be racist and insensitive. “These books portray people in ways that are hurtful and wrong,” the company said in a statement. “Ceasing sales of these books is only part of our commitment and our broader plan to ensure Dr. Seuss Enterprises’ catalog represents and supports all communities and families."
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Christopher Klein is the author of four books, including When the Irish Invaded Canada: The Incredible True Story of the Civil War Veterans Who Fought for Ireland’s Freedom and Strong Boy: The Life and Times of John L. Sullivan. His work has appeared in numerous publications, including The Boston Globe, The New York Times, and National Geographic Traveler. Follow Chris at @historyauthor.
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