If you were to pick the one, singular, culture-defining moment from the ’90s—a decade that gave us so many—you’d be hard pressed to beat Bill Clinton–Monica Lewinsky affair. Even now, in our current climate of oversharing and punch-drunk numbness to the spewing of digital media, the Lewinsky affair still seems incredible in the excruciating level of its detail. That that detail should eventually bring down a president was an unprecedented moment in American politics. There has been endless analysis of how it all happened, but essentially, you can blame it on technology.
The ’90s was a decade of enormous disruption, the axis on which the old world ended and a new one began. Often a vehicle for affectionate nostalgia among Generation Xers, this is a gross underestimation of the decade. The ’90s was not just a decade that gave us Kurt Cobain and “The Simpsons.” Its political events were deeply transformative, and the thread that ran through them all was technology.
Speaking to those who lived through some of its most compelling moments, “The Untold Story of the 90s” makes a compelling case for a decade that saw the changing of the Western order. As Sen. Marco Rubio of Florida tells it, “That period of the ’90s from the fall of the Berlin wall to 9/11 was one of extraordinary transformation societally, economically and in our politics. A lot of the roots of the things we are facing today came from that period.”
The growing power of the Internet, the scrutiny of an ever more powerful press, the rise of entertainment culture in politics and the advance of technology in collecting DNA evidence all came together in 1998. Clinton’s affair struck at just the moment when technology, science, the press and popular culture met. Rumors of the Lewinsky affair first surfaced on the Drudge Report, at that time an insignificant politics blog.
“Bloggers used to be ridiculed as guys working in their pajamas out their basements, but what really changed that perception was the Drudge Report,” says Dana Perino, who served as White House press secretary between 2007 and 2009. “It had an edginess to it, and a little bit of opinion. The Drudge Report absolutely changed things for news coverage and politics in particular.”
Traditional media relied on phalanxes of editors and lawyers, but bloggers—they could just post and be damned. Once the information was out, it was out, and there was—and still is—no comeback. Thinking he could face this one down, Clinton uttered those memorable words that would ultimately bring him down. The Internet hummed with rumor and speculation, the newly born cable channels were competing for ratings and coverage was 24/7.
By now even “Saturday Night Live” was running an investigation. The presidency was reduced to a conversation around blowjobs and cigar dildos.
And then investigators found DNA evidence on a blue dress. An independent investigator was appointed to ascertain whether the president had lied. Eleven months and acres of media coverage later, both parties were left shamed and broken.