The munitions industry also heavily recruited women workers, as represented by the U.S. government’s “Rosie the Riveter” propaganda campaign. Based in small part on a real-life munitions worker, but primarily a fictitious character, the strong, bandana-clad Rosie became one of the most successful recruitment tools in American history, and the most iconic image of working women during World War II.
In movies, newspapers, posters, photographs, articles and even a Norman Rockwell-painted Saturday Evening Post cover, the Rosie the Riveter campaign stressed the patriotic need for women to enter the work force—and they did, in huge numbers. Though women were crucial to the war effort, their pay continued to lag far behind their male counterparts: Female workers rarely earned more than 50 percent of male wages.
Working Conditions For Women
With many fathers abroad fighting, mothers were faced with the burden of balancing childcare and work, and absenteeism became the symptom that caused factory owners—and the United States government—to finally acknowledge the issue.
The Lanham Act of 1940 gave war-related government grants for childcare services in communities where defense production was a major industry. In 1942, Eleanor Roosevelt stepped in, encouraging her husband, Franklin D. Roosevelt, to pass the Community Facilities Act, which led to the creation of the first U.S. government-sponsored childcare center.
Roosevelt also urged for reforms like staggered working hours at factories to allow working mothers to go to grocery stores—stores that were often either closed or out of stock by the time women clocked out of work.
Not all women were treated equally in the workplace. Black women found that white women were not always welcoming at work—if they were even granted the same job opportunities in the first place—and were paid less than their white peers. Japanese American women fared even worse, as they were sent off to Japanese internment camps under Executive Order 9066.
Though women, as a whole, had access to more jobs than ever before, they were paid far less than men, and most found themselves pressured to relinquish jobs to the male soldiers returning home at war’s end. But something had permanently shifted: World War II empowered women to seek new opportunities and fight for equal pay in the decades to come.
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