The Jheri curl provided a glossy curly style that became uniquely iconic in its time. The name comes from its inventor, Jheri Redding, a white man from an Illinois farm who turned into one of the 20th century’s leading hair chemists. In the 1970s, Jheri Redding Products created a two-step chemical process that first softened the hair, then sprang it up into curls.
Comer Cottrell, however, is the man responsible for taking this product to the masses. In 1970, Cottrell and two partners started mixing hair care products by hand for their new L.A. company, Pro-Line Corporation. By 1980 they were able to create a product that replicated the look of the Jheri curl for much cheaper. The Curly Kit cut out the need to book an expensive salon appointment and in 1981, Forbes magazine called it “the biggest single product ever to hit the Black cosmetic market.” In their first year of business, the $8 kits took in over $10 million in sales.