Determined to “build a motor car for the great multitude,” pioneering American car maker Henry Ford implements the first moving automotive assembly line for his Model T, soon trimming its production time from 12.5 hours to 93 minutes. Bored by rote assembly-line tasks, workers quit en masse, and Ford institutes the $5-a-day, 40-hour work week in response, sparking a mass migration of job seekers to Ford’s gates in Detroit. Between 1908 and 1927, Ford builds 15 million Model T’s, changing the very fabric of industrial and agricultural America.
1915: African American Car Company Sets up Shop
C.R. Patterson & Sons of Greenfield, Ohio becomes history’s first and only African American-owned car company, joining hundreds of scrappy start-ups as horse-drawn vehicles give way to combustion-engine automobiles. After founder C.R. Patterson, born into slavery in 1833, builds a successful carriage-making firm after the Civil War, his son Frederick evolves the business to go horseless. And while the company hand-builds only a few dozen bespoke Patterson-Greenfield cars between 1915 and 1918, it goes on to successfully fabricate bodies for buses and commercial vehicles until the Depression.
1934: Chrysler Airflow Streamlines Auto Design
Innovation is great, but also requires timing. Chrysler arrives prematurely with its streamlined Airflow models, whose teardrop shape and forward-set cabin are inspired by aircraft and the first automotive wind-tunnel testing. The mold-breaking Airflows prove an epic sales flop, with production canceled after 1937. But other automakers quickly adopt many of its innovations, including all-steel bodies.
1934: The Citroen Traction Avant: From Gangsters to the Gestapo
The Traction Avant, the brainchild of French engineer and industrialist Andre-Gustave Citroën, is credited as the world’s first mass-produced, front-wheel-drive car. Styled by sculptor Flaminio Bertoni, the sleek, lightweight unibody Citroën also pioneers independent suspension and hydraulic brakes. In production for more than 20 years, it becomes an inseparable part of French identity, driven by infamous gangster Pierre “Le Fou” Loutrel and other unsavory yet colorful characters—as well as menacing Gestapo officers during World War II.
May 1938: Hitler Launches the Volkswagen Beetle
Inspired by Model T inventor Henry Ford, Adolf Hitler conceives an affordable “people’s car” for the masses. He enlists carmaker Ferdinand Porsche, whose design consultants include Austrian Erwin Komenda and Hungarian Béla Barényi; the latter drew the Beetle’s iconic bubble design in 1925. Hitler lays the foundation stone for the Beetle factory in Wolfsburg, Germany in May 1938, but only 600 cars are built before the factory switches to wartime production.
Despite any lingering Nazi associations, postwar America falls hard for the resuscitated Beetle, with a boost from ingenious advertising. By the late 1950s, the Beetle is a smash hit around the world. The ’60s brings the Beetle its lasting Flower Power association that defies the car’s fascist roots. All told, VW builds 23 million Beetles, more than any nameplate in history, before production ends in 1999.
Nov. 14, 1940: Willys-Overland Delivers First-Ever Jeep
With war looming, the U.S. Army seeks bids from 135 automakers to design a “light reconnaissance vehicle” that could handle tough military duty. Only three companies respond: Ford, Bantam and Ohio’s Willys-Overland. Completing its design in a remarkable 75 days, Willys delivers its prototype “Quad”—named for its four-wheel-drive system—and goes on to build nearly half of the 700,000 Jeeps used between 1941 and 1945, before switching to civilian production. The popular Jeep Wrangler is a direct descendant of the Willys Jeep.
May 11, 1947: Enzo Ferrari’s First (Red) Car Debuts
Legendary race car company founder Enzo Ferrari calls his seminal 125 S a “promising failure” after its racing debut at Italy’s Piacenza circuit. The voluptuous red roadster goes on to win six of its next 13 races, with 117 horsepower from a V-12 engine that becomes a Ferrari signature. Only two 125 S vehicles are ever built.
1948: From the Ashes of World War II Comes the Tailfin
Rises Harley Earl, the larger-than-life father of modern auto styling, takes his team to a Michigan air base to see the P-38 Lightning fighter before World War II. The trip percolates with designer Frank Hershey, who begins sketching and modeling finned rear fenders reminiscent of aircraft and undersea creatures. The 1948 Cadillac’s purely decorative tailfins spark a car design phenomenon. America’s finned flourishes reach near-ridiculous proportions by the late 1950s.
June 11, 1955: Mercedes 300 SL Crashes Horrifically at LeMans
In racing’s deadliest day, French driver Pierre Levegh crashes his Mercedes-Benz 300 SLR during the prestigious 24 Hours of LeMans Formula One race. The Mercedes’ split engine plows through the crowd, and its buzzsawing hood decapitates dozens of spectators. The magnesium alloy “Elektron” body burns white-hot for hours, even as the race continues to its tragic finish. Levegh and 83 spectators are killed, with 120 injured. Several countries, including France and Germany, ban auto racing until safety standards improve. Mercedes will not race again for more than 30 years.
Aug. 13, 1959: Volvo Offers Drivers Their First Chance to Buckle Up
Nils Bohlin—an ex-aviation engineer who worked on flight ejection seats—develops a V-shaped, three-point front seat belt for Volvo. The automaker’s first customer is the Swedish buyer of a PV544 sedan. Yet the groundbreaking safety device takes years to gain widespread use, and the U.S. doesn’t mandate seat belts until 1968.
Aug. 26, 1959: The Mini Revolution
Sir Alec Issigonis, the Mini’s Greek-born designer, creates the pint-sized charmer—first sold as the Morris Mini-Minor and Austin Seven—in response to the 1956 Suez Crisis, which disrupted global oil transport. But the Mini soon sparks a phenomenon for more than fuel sipping, winning rally races worldwide and finding celebrity owners such as the Beatles. The Mini’s space-saving, engine-sideways layout, with front-wheel drive, becomes the basis for tens of millions of modern cars and now SUVs.
Sept. 12, 1963: Porsche 911 Introduced at Frankfurt Motor Show
Ferdinand “Butzi” Porsche, grandson of the company founder, designs a sports car called “901” at its unveiling, with a distinctively tapered roofline and an air-cooled, six-cylinder engine at the rear. Peugeot’s insistence that it holds rights to car names with “0” in the middle leads Porsche to switch the name to 911. Countless achievements later, including more than 100 class wins at the 24 Hours of LeMans annual Formula One race, the 911 remains surely the world’s most iconic sports car. The distinctive silhouette endures through eight generations of redesigns. Porsche builds its one millionth 911 in 2017, and says that 70 percent of all 911s are still on the road.
April 17, 1964: Ford Mustang Sparks Beatlemania-Style Frenzy