Many childhood memories include hours spent molding Play-Doh, or watching a Slinky glide down the stairs, or marveling at the transfer of a newspaper comic to a simple wad of Silly Putty. But those famous novelty toys didn't start out as products intended for kids.
Failed experiments, re-imaginations and unexpected inspirations are behind the story of seven of America's most beloved toys—all of which have continued to see stellar sales decades after first hitting the market.
Silly Putty
What It is: A stretchy pink glob that comes in a plastic egg
Who invented it: General Electric engineer James Wright, who was trying to replicate rubber
The backstory: Wright accidentally discovered the compound for Silly Putty in 1943, when he was working on a World War II-era U.S. government project to discover a rubber substitute. His mix of boric acid with silicone didn't work for that purpose, but the resulting putty caught the interest of a toy store owner, who saw playful possibilities in the fact that it was bouncy, stretchy and moldable. After marketer Peter Hodgson brought the invention to the masses in 1950, it became a hit, and Crayola acquired the brand in 1977. Silly Putty now has a spot in the permanent collections of the Smithsonian National Museum of American History.
WATCH: Full episodes of 'The Toys That Built America' online.
Hula Hoop
What it is: A brightly colored plastic hoop designed to be twirled around the waist
Who invented it: Arthur "Spud" Melin, co-founder of novelty toy company Wham-O, patented his iteration of a centuries-old idea in 1958
The backstory: In one of the most meteoric launches in toy history, the Hula Hoop sold an estimated 25 million units within just four months of its 1958 debut. Melin and his partner William Knerr didn't exactly invent the idea. Hoop toys date back at least as far as the ancient Greeks. (Think workout gear for the robe and sandal set.) And for centuries, children worldwide found entertainment spinning simple wooden hoops by hand or stick. Nineteenth-century British sailors are credited with marrying the idea of "hooping" with "hula" after encountering Hawaiian dancers in their travels. But it was the sight of an Australian version that inspired Melin and Knerr to manufacture and market the Hula Hoop. Their timing couldn't have been better, since the ascendancy of rock 'n' roll—and Elvis Presley's infamous hips—were inspiring youth to want to gyrate their own. (For its part, the Soviet Union banned the toy as a symbol of “the indecency of American culture.”) But success was hard to sustain: After selling an estimated 100 million Hula Hoops in the first year, the market was saturated. Sales picked back up somewhat with the advent of new versions, including one featuring ball bearings inside that made a “whoosh” sound.
READ MORE: Barbie Through the Ages