Yet their journey was a triumph. Despite their graceless landing in a bog on June 15, 1919, Alcock and Brown were the first people ever to fly nonstop across the Atlantic Ocean. Nearly a decade before Charles Lindbergh caught the world’s attention with his own transatlantic flight, the flying duo made history. Their adventure paid off: The pair not only became pioneering aviators but beat out a group of other pilots vying for a huge cash prize in a cut-throat competition to be the first transatlantic aviators.
The prize was the brainchild of Alfred Harmsworth, 1st Viscount Northcliffe, a British newspaper tycoon who owned The Daily Mail, one of England’s most influential newspapers. Like many magnates of his day, Lord Northcliffe was fascinated by new modes of transportation. Air flight was still a novelty, and a group of pioneering aviators, funded by rich patrons like Northcliffe, wanted to know just how far the technology could be pushed.
Northcliffe was a founding member of England’s Aero Club, a group of aviation enthusiasts interested in expanding and popularizing air flight. In 1906, he offered a 10,000-pound purse to the first balloonist to fly from London to Manchester. Ten thousand pounds was an enormous amount of money at the time—worth over 600,000 dollars today.
Northcliffe continued offering prizes for aviation accomplishments, which brought attention to his newspaper as well as stimulated competition among aviators. The prize purses were also part of a larger trend of widely publicized technological competitions that rewarded people who adopted new technologies like air flight.
The public followed along as intrepid motorists, cyclists and pilots set new milestones in their fields, slowly pushing the new technology to its limits. Air prizes were handed out to pilots who broke records in everything from speed to distance, and those who competed and won became celebrities.
Northcliffe’s most ambitious prize offering was for a transatlantic flight. The prize offered 10,000 pounds to a pilot who not only crossed the Atlantic from somewhere in North America to Great Britain or Ireland—a feat that had yet to be accomplished—but who did it within 72 hours.
The planes of the 1910s were so primitive that the prize seemed almost impossible to win. World War I changed that. The Great War put a temporary stop to the competition, but it also pushed plane technology to new heights, as air flight became a tool of war. In turn, the aviation industry grew and the technology behind flight improved dramatically. By the end of the war, a group of war-hardened pilots—and planes that had been weapons of war—were ready to vie for the prize.
Among them were Alcock and Brown, both military pilots and prisoners of war during World War I. During his imprisonment, Alcock dreamed of crossing the Atlantic via plane. Once the war ended, he set about making his dream come true.