The job went to a Chicago-based engineer named Joseph Strauss, a drawbridge builder who believed he could complete the grand-scale project for a modest $25 to $30 million. After submitting his sketches for a cantilever-suspension hybrid span in June 1921, Strauss set about convincing the communities on the northern end of the strait that the bridge would be to their benefit.
The project gained momentum in May 1923 when the state legislature passed the Golden Gate Bridge and Highway District Act of California for the purpose of planning, designing and financing construction. By August 1925, the people of Marin, Sonoma, Del Norte and parts of Napa and Mendocino counties had agreed to join the district and offer their homes and businesses as collateral for securing funds.
International Orange
Despite the economic promises touted by its supporters, the project met fierce resistance from an array of business and civic leaders.
Not only would the bridge impede the shipping industry and mar the bay’s natural beauty, they argued, but it also wouldn’t survive a temblor like the San Francisco Earthquake that crippled the city in 1906. Years of litigation followed as opponents sought to block the formation of the district.
Meanwhile, the bridge’s famed design took shape through the efforts of Strauss’s talented team. Leon S. Moisseiff submitted a plan that scrapped the original hybrid design in favor of a suspension span capable of moving more than two feet laterally to withstand strong winds.
Irving F. Morrow conceptualized the art deco towers, and later decided on a paint color he dubbed “International Orange.” Charles Ellis worked out the complex engineering equations as the primary structural designer, though he was fired before construction began and didn’t receive proper credit until many years later.
Amadeo Giannini
In November 1930, a measure was passed to allow the issuance of $35 million in bonds to pay for the project. However, the Bridge and Highway District struggled to find a financial backer amid the difficulties of the Great Depression, a problem exacerbated by years of expensive legal proceedings.
Desperate, Strauss personally sought help from Bank of America President Amadeo Giannini, who provided a crucial boost by agreeing to buy $6 million in bonds in 1932.
Construction commenced on January 5, 1933, excavating 3.25 million cubic feet of dirt to establish the bridge’s 12-story-tall anchorages. The crew consisted of virtually anyone capable of withstanding the physical rigors of the job, as out-of-work cab drivers, farmers and clerks lined up for the chance to earn steady wages as ironworkers and cement mixers.
The attempt to build what would be the first bridge support in the open ocean proved an immense challenge. As a 1,100-foot trestle extended off the San Francisco side, divers plunged to depths of 90 feet through strong currents to blast away rock and remove detonation debris.
The trestle was damaged when it was struck by a ship in August 1933 and again amid a powerful storm late in the year, setting construction back five months.