Although the nation was enveloped with grief, NFL commissioner Pete Rozelle ignored advice and ordered the full schedule of seven Sunday games to be played—a decision he later called a mistake. Meanwhile, the rival American Football League canceled all its games out of respect for the fallen president.
The afternoon contest at gloomy Municipal Stadium by Lake Erie matched the 3-7 Cowboys against the 7-3 Browns, one of the NFL's best teams. But the game was the least of concerns for most players on both teams.
“We were concerned about how the game would go and how the fans would receive us,” recalls Lee Folkins, a Cowboys tight end.
The Cowboys found out soon after the team plane landed in Ohio.
Dallas Cowboys Receive Rude Reception in Cleveland
Bellhops turned their backs when the Cowboys' bus arrived at the team hotel. Players carried their own bags to their accommodations because hotel employees refused—an act Cowboys running back Don Perkins later said made him feel "tainted."
The night before the game, Cowboys players dined in groups and tried to remain inconspicuous. The next morning, when the team bus pulled up to the stadium on the cold, late-fall morning, fans heckled and cursed them.
As the Cowboys went through their pre-game routines on the field, the stadium was eerily quiet. “[T]here were quite a few people in the stands. You could have heard a pin drop as we ran on the field," Folkins recalls. But as the Cowboys neared a stadium tunnel, fans let loose with vitriol and expletives.
Dallas go home! Go back to Dallas!
“We were [viewed as] killers, we had killed the president,” Norman remembered. “It was amazing. I just could not believe that." Even some Browns players blamed Dallas for Kennedy's death.
“This city, Dallas, has killed our president," Cleveland guard John Wooten said. "That was the feeling that we had.”
Sensing potential for unruly behavior or worse, Browns owner Art Modell hired off-duty policemen and ordered the the stadium announcer never to use the word "Dallas."