Having eliminated his rivals and seen the support given to Caesar by the masses, Octavian established absolute rule over the former republic and surpassed the power of his great-uncle. He approved of all candidates standing for election, while the powerless Senate rubber-stamped his decisions. By providing for soldiers’ retirements, he ensured their personal loyalty to him. Citizens in towns across Italy and the western Mediterranean were compelled to swear their personal loyalty to Octavian. Throughout Roman territories, coins, statues and even silverware bore his image.
The Senate in 27 B.C. bestowed the title “Augustus” upon Octavian, which according to Roman historian Cassius Dio signified “that he was more than human.” Augustus ruled as Rome’s first emperor—although he never took that title for himself. “He was a very shrewd politician," Strauss says. “He had a lot of tricks, and one of them was to pretend that what was happening wasn’t really happening. He said that he restored the republic and never used the terms dictator or king, instead calling himself Rome’s ‘first citizen.’”
When a crisis of flooding, famine and plague besieged Rome in 22 B.C., citizens did not agitate for a restoration of the republic, but instead locked up a group of senators and threatened to burn them alive if Augustus was not named dictator. They believed that Augustus alone could save them. The freedom they sought was one from war, hunger and chaos.
Reigning for nearly a half-century, Augustus became the longest-serving ruler in Roman history and ushered in two centuries of peace and prosperity known as the Pax Romana. By establishing the Roman Empire, Augustus completed the task his adopted father had started. “It’s a great irony,” Strauss says of those who plotted Caesar’s murder. “They thought they were liberating Rome, but instead they put the nail in the coffin of the free republic.