Around the same time that McAfee and his cohorts were building gambling resorts and finding ways to avoid taxes, a new group of people began to see the potential of opening their own Vegas casinos: the mob.
One of the first major mob figures in Vegas’s gambling industry was Benjamin “Bugsy” Siegel, who helped open The Flamingo in 1947 on the Strip. After Siegel’s murder that year, other mob figures began to get involved with the city’s gambling industry.
For organized crime operators, “Las Vegas presented two parallel opportunities,” says Geoff Schumacher, vice president of exhibits and programs at The Mob Museum in Las Vegas. The first was that mobsters who’d been running illegal gambling rings in other cities could make legal money from gambling in Las Vegas. Until the 1970s, Nevada was the only state with legal casino gambling.
“But the parallel concept that they came up with was skimming,” he says. This was the illegal practice of hiding the real amount of money a casino was earning. “The main money that was made by the mob [in Vegas] was money that was not taxed, was not accounted for.”
During the 1950s, the mob helped bring celebrity acts to Vegas as a way of enticing more people to the casinos. Because mobsters ran nightclubs in many major cities, they had connections to performers like the “Rat Pack” (Frank Sinatra, Dean Martin, Sammy Davis, Jr., Peter Lawford and Joey Bishop), Jerry Lewis, Judy Garland, Liberace and more. Clubs and resorts also competed to have the splashiest showgirl acts, with lines of women dancing in sync in skimpy costumes, feather boas and elaborate towering headdresses. At The Dunes in 1957, owner Harold Minsky introduced topless showgirls to the entertainment menu, helping underscore Las Vegas’s image as “sin city.”
In addition to celebrities and showgirls, many Las Vegas resorts started using nuclear testing as a way to draw tourists to casinos. The city was located about 65 miles away from the Nevada Test Site. On the nights before early morning atomic detonations, resorts would host parties that lasted until the visible nuclear explosion at dawn. Celebrations might involve special “atomic cocktails” or “Miss Atomic Energy” pageants.