Each aspect of assembly was transformed into moving assembly, which improved efficiency and cut manufacturing time. In six months the time to build a Model T was reduced from nine hours and fifty-four minutes for one motor to five hours and fifty-six minutes.
The factory was divided into sections, each assembling a single part of the car in an incremental building process. The Highland Park factory eventually featured 500 of these departments in its assembly line.
Origins of 'Tin Lizzie'
The nickname “Tin Lizzie” is often applied to the Model T, though its origin is unknown.
One tradition claims Lizzie was a generic name given to horses and was passed onto the Model T. Later, a San Antonio car dealer complained to the factory about ill-fitting doors on the car and asked if cars could be shipped without doors but include a tool kit for purchasers to cut their own, reminiscent of a tin can opener.
Another claim says that during a 1922 race at Pikes Peak, Colorado, participant Noel Bullock named his Model T “Old Liz,” but its unkempt state made people compare it to a tin can, earning it the “Tin Lizzie” moniker. Unexpectedly, Bullock’s car won and the nickname stuck to all Model Ts.
Anti-Semitic Newspaper Sold With Each Model T
Ford began to adopt anti-Semitic views and the Model T was used to spread them.
Ford’s anti-Semitism was mainly expressed through the Dearborn Independent, which he purchased in 1919.
Also known as the Ford International Weekly, dealers were required to sell a subscription with each Model T, helping it reach a circulation topped only by the New York Post. Many dealers, unhappy with this arrangement, complained and tried to circumvent the policy.
The final Model T went down the assembly line on May 26, 1927. By December, the Dearborn Independent folded as well.
Model T Ends, Model A Debuts
Competition arose in the mid-1920s giving consumers about 10 times more choices of touring car models than a decade earlier. The Model T tried to compete, but sales dropped and it became considered old fashioned and was the frequent butt of popular jokes.
After much hesitation by Ford, it was announced in 1927 that Model Ts would no longer be manufactured. The new Ford called Model A debuted in December after having to scrap 40 thousand tools that could only be used to build Model Ts.
Sources
My Life and Work by Henry Ford, Garden City, N.Y., Doubleday, Page & Co., 1922
I Invented the Modern Age: The Rise of Henry Ford, by Richard Snow, Scribner, May 2014
Why a Model T was driven to the top of Ben Nevis, by Steven McKenzie, BBC, May 17, 2018