For three decades starting in 1920, radio revolutionized American culture.
At a time when most citizens still lived outside of big cities, radio technology—which allowed sound signals to be transmitted across long distances—made the sprawling nation feel smaller and more connected. And it grew like wildfire: In the 1930s, radio ownership doubled, from about 40 percent of U.S. families at the decade’s start to nearly 90 percent by 1940—more than had cars or indoor plumbing, according to historian Bruce Lenthall, author of Radio’s America: The Great Depression and the Rise of Modern Mass Culture.
Radio fostered a real-time national conversation during challenging times of Depression and world war. And it became the single greatest force (before television and the internet) in developing a mass culture of sports, entertainment, news and advertising.