Joseph Pulitzer, a Hungarian immigrant and wealthy newspaper publisher, was in favor of erecting the statue in New York City. On March 16, 1885, he asked readers of his newspaper the New York World to send in donations for the pedestal.
“We must raise the money!” he wrote in his New York paper. “The World is the people's paper, and now it appeals to the people to come forward and raise the money… Let us not wait for the millionaires to give us this money. It is not a gift from the millionaires of France to the millionaires of America, but a gift of the whole people of France to the whole people of America.”
Pulitzer printed the names of people who donated in the newspaper, and often included details that the donators had supposedly sent him about why they were donating or how they had come up with the money. (Despite his criticisms of millionaires for not donating enough money to the pedestal, it’s not clear if the wealthy newspaper owner donated any of his own money to the cause.)
The newspaper’s fundraising drive succeeded:succeeded: By August 1885, more than 120,000 people had donated upward of $100,000—enough money to complete the pedestal. On October 28, 1886, President (and former New York Governor) Grover Cleveland, dedicated the Statue of Liberty in New York Harbor.
Afterward, Pulitzer continued to promote his role in raising funds for the statue.
“The people of New York City realized the role that Pulitzer had played, and Pulitzer never hesitated to remind them of that,” Kraut says. “Because after all, he was a man with a newspaper to sell.”