During the 1990s, Putin rose from a mid-ranking cog on the periphery of the KGB to become the deputy mayor of St. Petersburg, and then in 1996 was called to Moscow to work for President Yeltsin’s Kremlin. He saw close up how weak the new Russia had become. In 1998, when Bill Clinton called Yeltsin to tell him the United States was considering air strikes in Serbia, Yeltsin was furious. He screamed at Clinton that this was unacceptable and then hung up. The bombing raids went ahead anyway.
Putin was determined that this could not continue, and it was immediately clear that his style was going to be very different to that of Yeltsin. When Bill Clinton’s point man on Russia, Strobe Talbott, first met Putin during the late 1990s, the American official found his style completely different from the histrionics or lecturing that he was used to from Yeltsin and other Russian officials. Talbott was struck by Putin’s “ability to convey self-control and confidence in a low-key, soft-spoken manner.”
And the future president also used a number of tricks from his KGB background to show he was in control, making sure to name-drop poets Talbott had studied at university to show he had read Talbott’s file. “I could imagine him debriefing a captured spy who’d already been softened up by the rougher types,” Talbott recalled in his memoirs.
A few days before he became president, in late 1999, Putin wrote an article in the Russian newspaper Nezavisimaya Gazeta, outlining his task as he saw it. “For the first time in the past 200 to 300 years, Russia faces the real danger that it could be relegated to the second, or even the third tier of global powers,” Putin warned. He called on Russians to unite to make sure that the country remained what he called a “first-tier” nation.
To achieve this, Putin turned to history. Russia’s recent past had been contradictory, painful and bloody, but Putin was determined that Russians should take pride in their history. Victory in World War II, still known in Russia as the Great Patriotic War, became a kind of national founding myth for the new Russia.
“Through you, we got used to being winners,” Putin told veterans on his first Victory Day, two days after his inauguration in 2000. With each year, the victory narrative became more pronounced. Questioning the darker sides of the Soviet war narrative, such as the deportation of 2 million Soviet citizens during the war, or the ruthless tactics of the Stalin regime on the eve of the conflict, became ever more taboo. Putin was determined that Russians should not be made to feel guilty for their past.
Putin Burnished His Tough-Guy Image