The popular image of a cowboy would not be complete without the wide-brimmed “10-gallon hat,” yet even the most hardened cattlemen can’t agree on how the iconic headgear first got its name.
The conventional explanation is that “10-gallon” refers to how much liquid could be carried inside the hat. In fact, a famous ad for the Stetson company once even depicted a cowpoke giving his weary horse a drink from the crown of his hat.
While it’s certainly in keeping with the romantic conception of life in the Old West, this image is probably as much of a myth as gunfights at high noon. Not only is the name “10-gallon hat” an obvious exaggeration—even the most comically large cowboy hats could only hold a few quarts of water—carrying liquid in the crown of any hat would most likely damage it beyond repair.