When the United States entered World War II, Franklin D. Roosevelt made it clear that he thought Major League Baseball should continue. But as thousands of minor league players and over 500 major league players—including Joe DiMaggio—left their teams to serve in the military, Chicago Cubs owner Philip K. Wrigley became concerned about the game’s future. To ensure that baseball (and the revenue he earned from it) would continue, the chewing gum magnate founded what became known as the All-American Girls Professional Baseball League in 1943.
Just as women working in factories was supposed to be temporary, Wrigley thought of the women’s league as another temporary wartime measure. But rather than tapering off, the league’s attendance grew after the war, peaking in 1948 when over 900,000 fans attended that season’s games. By then, the league had expanded from four teams to ten. It continued until 1954, playing a total of 12 seasons showcasing more than 500 players during its run.
Forming a League of Their Own
Before World War II, lots of women played softball and baseball recreationally and in tournaments, but there was no professional league comparable to the MLB. The sport was especially popular in Arizona and California, and Wrigley may have gotten the idea to start the league after seeing games there.
“He had a second home on Catalina Island out in California and he noticed how rabid the fans were for the women’s fast-pitch softball,” says Carol Sheldon, a board member for the All-American Girls Professional Baseball League Players Association who was inducted into the Michigan USSSA Hall of Fame in 1995 and the National Women's Baseball Hall of Fame in 2003.
To find players for a women’s league, Wrigley sent scouts out across the United States, Canada and Cuba. A total of 60 women made the cut for the first 1943 season, and were divided among four teams: the South Bend Blue Sox, based in Indiana; the Rockford Peaches, based in Illinois; and the Kenosha Comets and the Racine Belles, both based in Wisconsin. Some of the earliest star players were Betsy “Sockum” Jochum, a pitcher for the Blue Sox, and Olive Little, who pitched the league’s first no-hitter for the Peaches in 1943.
“The competition was extremely strong,” says Jean Faut, a pitcher for the South Bend Blue Sox between 1946 and 1953 and the only member of the league to pitch two perfect games. “We had major-league managers and they knew what they were talking about, and some of them are in the baseball hall of fame. So I enjoyed every minute of it.”
Feminine Uniforms Meant Sliding Without Pants
The women in the All-American league were professional athletes who set records and drew crowds, but the standards for their appearance and behavior were very different from those for men in the MLB. All-American players were supposed to look “feminine” on and off the field. They couldn’t wear their hair too short, wear pants in public or go to bars while on the road. And all the teams had a female chaperone who traveled with them and was supposed to accompany players on any dates.
Philip Wrigley’s wife, Helen Blanche Atwater Wrigley, played a large role in shaping the women's images. She sent them to charm school and came up with the idea for the above-the-knee dresses they wore as uniforms (the dresses became shorter over the years). Without pants to protect their legs, players constantly developed “strawberries”—i.e. welts and bruises—from sliding into base.