With the lack of help and directives from the government, local leaders stepped up with their own responses to the crisis. San Francisco, for example, closed its bath houses and private sex clubs in late 1984 and funded prevention education, support services and community-based research projects.
In 1981, author, essayist and playwright Larry Kramer founded the Gay Men’s Health Crisis, the first service organization set up to support H.I.V.-positive people. (Later, when he was expelled from the group for being too antagonistic, Kramer founded Act Up in 1987, a more militant organization that fought for accelerating research for a cure and an end to discrimination against gay men and lesbians.)
Community leaders understood that local responses alone couldn't defeat the epidemic—but a federal response was still nonexistent.
In early 1985, the CDC developed the nation's first AIDS prevention plan, spearheaded by epidemiologist Dr. Donald Francis. Washington leaders ultimately rejected it on February 4, 1985. Francis later recounted in an article in the Journal of Public Health Policy that Dr. John Bennett, the CDC's central coordinator for AIDS and AIDS Task Force chairman, told him: "Don, they rejected the plan. They said, 'Look pretty and do as little as you can.'"
On September 17, 1985, President Reagan finally mentioned AIDS publicly when responding to a reporter's question. He called it a "top priority" and defended his administration's response and research funding. On October 2, Congress allocated nearly $190 million for AIDS research—$70 million more than the administration's request.
That same day, actor Rock Hudson, Reagan's close personal friend, died from AIDS, dragging the disease into the public's eye. In 1986, reports from the Institute of Medicine/National Academy of Science and Reagan’s Surgeon General, C. Everett Koop, advocated for a coordinated response to AIDS.
Under pressure, Reagan appointed a commission to investigate the epidemic. And towards the end of 1987, the country began taking steps to raise AIDS awareness by sponsoring AIDS Awareness Month, launching the “America Responds to AIDS” advertising campaign and mailing the Surgeon General’s findings to every American household.