Before the drive-thru, though, came the drive-in, a type of restaurant where customers ate their meals on the premises without leaving their cars. The drive-in concept was first popularized by a Texas chain of eateries called the Pig Stand, whose first drive-in opened on a highway connecting Dallas and Fort Worth in 1921. Customers would pull into the parking lot and be immediately greeted by carhops, combination waiter-busboys who served burgers and fries on trays that clipped onto the car’s window. In 1931 a Los Angeles franchisee of the chain, Pig Stand Number 21, began to allow car owners to order and receive bagged meals from a single window (it’s not clear whether they had to get out of their cars).
The drive-in was less a pure novelty than an expression of great American passions that go hand in hand: speed, efficiency and, sometimes, laziness. By indulging their patrons’ desire not to leave their cars, restaurateurs could operate with fewer employees, letting prices fall while profits rose. But the car-bound diners wanted quick service, prompting an arms race among the carhops to take orders and shuttle food as quickly as possible (hence the roller-skating carhops featured at many drive-ins). By mid-century drive-in owners were experimenting with systems like Aut-O-Hop, Dine-a-Mike, Electro-Hop, Fon-A-Chef and Ordaphone, all allowing parked customers to call in their orders.